Microsoft AB-731 Exam Questions: What to Expect in Your Certification Test
Discover what types of questions appear on the Microsoft AB-731 exam. Learn about question formats, common topics, and how to prepare effectively for AI Transformation Leader certification.
Examinotion Team

Microsoft AB-731 Exam Questions: What to Expect in Your Certification Test
Understanding the question formats on the Microsoft AB-731 exam helps candidates prepare strategically. This guide covers the question types, common topics, and preparation approaches for the AI Transformation Leader certification test.
Key Insight
The AB-731 exam emphasizes strategic thinking over technical implementation. According to the source, "Questions focus on 'which solution fits this business scenario' rather than 'how to configure this setting.'"
Exam Overview
| Exam Detail | Information |
|---|---|
| Total Questions | 40-60 (varies) |
| Time Limit | 45 minutes |
| Time per Question | ~45-60 seconds average |
| Passing Score | 700/1000 |
| Question Language | English |
The exam tests candidates' ability to evaluate AI opportunities, select appropriate Microsoft AI solutions, and plan organizational adoption.
Question Types You Will Encounter
1. Multiple Choice (Single Answer)
The most common question type requires selecting one correct answer from four options. These questions typically present business scenarios and ask which Microsoft AI service best addresses the requirement.
Example format:
A marketing team wants to automatically generate image descriptions for accessibility. Which Azure AI service should you recommend?
- A) Azure AI Search
- B) Azure AI Vision
- C) Azure AI Foundry
- D) Microsoft Copilot Studio
2. Multiple Choice (Multiple Answers)
Some questions require selecting two or more correct answers. The question specifies how many answers to choose (e.g., "Select TWO answers").
3. Drag and Drop (Matching)
Candidates match items from one column to items in another. Common scenarios include matching business requirements to AI services or matching responsible AI principles to their definitions.
4. Build List (Ordering)
Items must be arranged in the correct sequence. These questions often test knowledge of adoption processes or implementation steps.
5. Scenario-Based Questions
Longer questions present business case studies with multiple related questions. Candidates read about an organization's situation and answer several questions about the best approach.
Topics Covered in the Exam
Domain 1: Business Value of Generative AI (35-40%)
This domain tests understanding of:
- Generative AI concepts and terminology (tokens, RAG, fine-tuning)
- Evaluating AI solutions for specific business needs
- Cost considerations and ROI analysis
- AI challenges like hallucinations and bias
- Prompt engineering principles
Domain 2: Microsoft's AI Apps and Services (35-40%)
This heavily-tested domain includes questions about:
- Azure AI Vision, Search, and Foundry capabilities
- Matching Azure AI services to business scenarios
- Microsoft 365 Copilot features and use cases
- Copilot Studio and extensibility options
- Build vs buy vs extend decisions
Exam Taker Insight: "The challenge is remembering which Azure AI service fits what scenario. Study the differences between Vision, Search, and Foundry carefully."
Domain 3: Implementation and Adoption Strategy (20-25%)
Expect questions about:
- Responsible AI principles and governance
- Establishing AI councils and oversight
- Copilot licensing models (pay-as-you-go, monthly, included)
- Adoption barriers and change management
- AI champions programmes
Sample Question Scenarios
Scenario Type 1: Service Selection
"A retail company wants to implement visual product search. Customers should upload a photo and find similar products in the catalogue. Which Azure AI service addresses this?"
Tests: Azure AI Vision vs other services
Scenario Type 2: Licensing Decision
"An organisation wants to pilot Copilot with 50 users before full deployment. Which licensing approach should they recommend?"
Tests: Understanding of Copilot licensing options
Scenario Type 3: Adoption Planning
"A company is experiencing resistance to AI adoption from middle management. Which strategy would best address this barrier?"
Tests: Change management and adoption strategies
Scenario Type 4: Responsible AI
"An AI system is producing biased outputs that disadvantage certain user groups. Which responsible AI principle is being violated?"
Tests: Responsible AI standards knowledge
Common Question Traps to Avoid
1. Confusing Azure AI Services
Azure AI Vision, Azure AI Search, and Azure AI Foundry have distinct purposes. Vision handles image and video analysis. Search provides AI-powered search capabilities. Foundry (formerly Azure AI Studio) is a development platform for building AI solutions.
2. Overlooking Licensing Details
Questions often include subtle licensing distinctions. Know the difference between Copilot included with Microsoft 365, standalone Copilot, and pay-as-you-go options.
3. Mixing Responsible AI Principles
Microsoft's six responsible AI principles (fairness, reliability and safety, privacy and security, inclusiveness, transparency, accountability) each have specific definitions. Don't confuse them.
4. Choosing Technical Over Strategic
Remember this is a leadership exam. If one answer focuses on technical configuration and another on strategic planning, the strategic answer is often correct for AB-731.
How to Prepare for Question Types
For Service Selection Questions
- Create a comparison chart of Azure AI services with use cases
- Practice matching business scenarios to services
- Learn the key capabilities that differentiate each service
For Licensing Questions
- Study the official Copilot licensing documentation
- Understand the three main licensing models and when to use each
- Know which features are included in each tier
For Adoption Questions
- Review Microsoft's adoption framework documentation
- Understand common adoption barriers and solutions
- Learn the structure of AI governance councils
Practice with Examinotion
The source notes that "AB-731 practice exams include questions in all formats you'll encounter, with detailed explanations that reinforce your understanding of each topic."
Frequently Asked Questions
Are the questions scenario-based or definition-based?
Primarily scenario-based. Most questions present a business situation and ask you to select the appropriate solution or approach.
How many questions can I get wrong and still pass?
With a 700/1000 passing score, you can miss approximately 30% of questions. However, Microsoft uses scaled scoring, so focus on answering as many correctly as possible.
Are there case study questions?
Yes, some exams include case studies with multiple related questions about a single business scenario.
Can I go back and change my answers?
Yes, you can flag questions for review and return to them before submitting the exam, as long as time remains.
Start Practising Today
Understanding question types and formats gives candidates a significant advantage on exam day. Combining this knowledge with thorough study of the exam domains and regular practice with realistic questions supports exam readiness.
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